Last time I checked, there weren’t any ads for popular DVDs in the American Economic Review. But after watching the first few discs of plastic surgery drama Nip/Tuck, I feel inspired to write a pulpy pitch for economists. Here goes:

Watch…

doctors trying to make a buck!

See…

patients pay for their own medical care!

Find out…

if first-party medical payment means that the customer is always right!

Discover…

whether reputational incentives are enough to make the market for plastic surgery work!

Witness…

the creative destruction of the human body!

Ask yourself…

wouldn’t it be great if the whole health care system worked this way?

To explore…

these and many other fascinating questions, watch Nip/Tuck!

It just might work. After all, the last book in economics with a pulpy cover sold 600,000 copies.