To understand my story, you first need to understand Friedman’s basic point. Here it is in a nutshell: Managers are employees of corporations. In the decisions they make with corporate resources, they should be responsible to the corporation. That means being responsible to the stockholders, who, after all, are the corporation’s owners. The vast majority of stockholders want the corporation to, in Friedman’s words, “make as much money as possible.” Thus Friedman’s claim that the social responsibility of a corporation is to make money. Friedman was clear that he wasn’t advocating breaking the rules. He stated that the managers should conform “to the basic rules of the society, both those embodied in law and those embodied in ethical custom.”
I learned Friedman’s point in a personal way when I was eleven. My mother had raised us to help others. I liked doing that and didn’t see it as a heavy obligation. But when I was eleven, my brother, Paul, who was fourteen, bought a cheap set of golf clubs and hired me to caddy for him. When we were on the eighth hole of a nine-hole course near our summer cottage in Minaki, Ontario, we saw a golfer hunting in the rough for his lost golf ball. I thought I should stop and help, so I did.
Paul had a different view: he wanted to play through and I was working for him and so I should do what he asked. We had a big argument and I finally gave in. When we got home, my brother complained to my mother that I hadn’t kept my side of the bargain. I was sure my mother would support me. She didn’t. “When Paul hired you,” she said, “you were working for him. When you’re on your own you can stop and help someone find his ball, but when you’re working for someone, he has the right to decide whether to let you.”
The lesson stung, but I ended up agreeing. That’s why the most important part of Friedman’s essay spoke to me. It’s simply wrong, when you’re working for someone, to use his resources for your ends when they don’t promote his ends. In the case with my brother, I was using my time to help others but my time was really his time: he was paying for it. In the case of corporations, managers might be using both their time and the corporation’s resources to help others even though shareholders own those resources and own the manager’s time that they are paying for.
This is from David R. Henderson, “Friedman’s Critics Miss the Mark,” Defining Ideas, September 24, 2020.
I was one of the 20 people asked to comment on passages of Friedman’s famous 1970 NY Times essay, “The Social Responsibility of Business Is to Increase Its Profits. Hoover colleague and EconTalk host Russ Roberts was another.
One of the strangest comments was by Felicia Wong. I write:
Commenter Felicia Wong, president and CEO of the Roosevelt Institute, notes that Friedman wrote when America’s “overwhelmingly white” fears were about Watts, Detroit, Vietnam, Kent State, Jackson State, and the assassinations of Martin Luther King Jr. and Robert Kennedy. Hmm. I recall that when King and Kennedy were murdered a lot of black people were upset, too, particularly by King’s murder.
I did note an irony in Friedman’s original essay though:
I’ll end by noting an ironic argument in Friedman’s essay that I don’t agree with and I wonder if even he would agree with today. Fortunately, it doesn’t undercut his case against corporate social responsibility. In stating that managers shouldn’t use corporate resources at the expense of shareholders, even for purposes that a huge percentage of us would agree are good, Friedman argued that we should leave those functions to the government. He wrote:
On the level of political principle, the imposition of taxes and the expenditure of tax proceeds are governmental functions. We have established elaborate constitutional, parliamentary, and judicial provisions to assure that taxes are imposed so far as possible in accordance with the desires of the public—after all, “taxation without representation” was one of the battle cries of the American Revolution.
That ignores what we have learned, and Friedman learned, from the “Public Choice” school of economics, led by James Buchanan and Gordon Tullock. Government’s incentives are usually perverse and we see the bad results almost daily. There’s much more hope, and I think Friedman shared that hope, for private voluntary activity.
Read the whole thing.
READER COMMENTS
Jon Murphy
Sep 24 2020 at 4:32pm
Good stuff. I especially like your response to Gorsky and Hart. It shows the subtlety in Friedman’s point that I think is lost in much of the rhetoric.
AMT
Sep 24 2020 at 4:47pm
I agree with your sentiment and the example you give really helps to emphasize it.
Although I’m not sure how he meant it, I think the charitable reading of what Milton said is that the employer should simply maximize profits (certainly not inconsistent with employing lower cost labor), but not go out of their way to solve the problem.
And just somewhat off topic, in my opinion a whole lot of what we might define as “good corporate citizen activities” such as charitable donations are superficially that, but perhaps in substance profit maximizing. I’m not sure when Tim Hortons began their Timbits hockey program, but they sure had enough advertisements to let everyone in Canada know how great of a corporation they were [so buy our products!!!].
David Henderson
Sep 25 2020 at 11:45am
You wrote:
I think you’re right. My point is more one that a good editor would have made if the editor at the NYT in 1970 had known about Becker’s work.
You wrote:
Good point. And it’s one that Milton made briefly in the original 1970 article.
Art Carden
Sep 25 2020 at 7:20am
Excellent work, as always. I have a similar golf story. I was caddying for someone and a member of his group hit an errant shot. I went off to find it. The gentleman for whom I was caddying reminded me that I was working for him.
David Henderson
Sep 25 2020 at 11:45am
Exactly!
Stephen
Sep 25 2020 at 4:20pm
As a long-ago subscriber to Newsweek, one of my must-reads was Milton Friedman’s columns that explained his thinking to non-economists. Thanks for reminding me of his brilliance.
I do have to point out how difficult it is to adhere to the “making money” principle here in the Bay Area. There is overwhelming political sentiment by employees and customers toward being on the correct side of environmental and social justice issues. When current events heighten emotions, e.g., police shootings, wildfires, it’s difficult to maintain an “our company does not take a position on…” stance because it’s easy for your valuable tech people to walk. “Good riddance”?-it’s easy for you to say.
It’s a form of extortion, but any mid-size or larger company has to give in to some extent.
David Henderson
Sep 26 2020 at 11:47am
Stephen,
Interesting. I disagree, though, that threatening to quit a job over a principle or political stand is extortion. There’s no force involved. The employees have simply changed the constraint. Profit-maximizing firms must respond.
By the way, like you, I always looked forward to reading Milton’s Newsweek column every 3rd week. I remember when I worked in a nickel mine in northern Manitoba hitchhiking 40 miles into Thompson to pick up the latest Newsweek. Imagine my disappointment when the latest Newsweek had a column by Henry Wallich out of turn because Milton was on vacation. Waaa. That was 80 miles for nothing.
Zeke5123
Sep 27 2020 at 8:31am
I actually thought this was a flaw in the critics argument — it assumes all employees want the same thing or have the same politics.
My firm has gone heavily into anti racism. I can tell you I’ve had many conversations — quietly — with co-workers who are repulsed by what the firm is pushing; many see it either as an excess or just wrong headed.
But in the current climate, many are afraid to speak out and no one is looking to jump ship today because of macro environment. Indeed, best to keep your head down (I have a family to provide for).
I don’t know SF but my guess is a lot of employees silently roll their eyes at many of these initiatives. My guess is many employees would love to see depoliticize work. But the ones interested in depoliticizing work are by their nature unlikely to be speaking up. So management hears from the vocal minority (who have perfected mob mentality on social media) and assumes they reflect the majority.
I think long term management would be better letting those throw a temper tantrum over issue go but of course I would say that because they are my outgroup. But it wouldn’t shock me that most people would love to see the politics stuff be eliminated from work; even in SF.
Tom West
Sep 27 2020 at 6:22pm
Why do assume the pressure over the issue comes from co-workers and inside sources? If outsiders can user their media savvy to make a merchant lose customers unless they conform to certain standards, then the profit-maximizing approach may well be to be seen as eagerly comporting with whatever the current socially enforced fad may happen to be.
This might include possibly publicly firing workers who have gained public notorioty in whatever gesture is necessary to gain public approval.
In fact, that might well be considered the company’s responsibility if it indeed maximizes profit. (As long as it stays within legal limits, of course.)
David Seltzer
Sep 25 2020 at 7:01pm
From 1998 to 2010 impact funds generated rates of return of about 7%. Non-impact funds seeking maximum market returns averaged about 8.1%. One is free to choose as to how they invest. As a former trader and risk manager, it seems the impact funds returned 1.1% less for the same level of market risk, Beta, than non-impact funds. Personally, I think that’s a bad trade.
David Henderson
Sep 26 2020 at 11:54am
Good point.
And actually 1.1 percent down 8.1 percent is a 13.6 percent lower rate of return.
David Seltzer
Sep 27 2020 at 12:09pm
Right David. To wit. Ln(7/8) = 13.34%…well below the efficient frontier. I think Friedman would find this objectionable. Anecdote. Ironically, when Markowitz submitted his PHD thesis, Portfolio Management, Friedman, Harry’s advisor, asserted that the work was statistical in nature and NOT economics. Of course, some economists might say that CAPM is more finance than economics.
David Seltzer
Sep 27 2020 at 12:20pm
Correction to my last post. If we look at the return relatives, implying compounding, Ln(7/8.1) = -14.595%. Pretty significant.
Knut P. Heen
Sep 28 2020 at 11:37am
One of best papers on the issue is Hong and Kacperczyk, 2009, “The price of sin: the effects of social norms on markets”, Journal of Financial Economics 93, 15-36.
They find that sin stocks (alcohol, tobacco, gambling, etc.) produce a 2.5% premium annually using a Fama-French four factor model as a benchmark.
There are at least two ways to interpret the results.
Stockholders rationally choose to forego 2.5% annually by avoiding sin stocks.
Stockholders are not aware that they forego 2.5% annually by avoiding sin stocks.
2.5 percent annually does not sound very much, but it translates into doubling your wealth over a 30-year period.
David Seltzer
Sep 28 2020 at 3:49pm
Knut. Thanks for the Fama-French reference. I just read the article. If the “Sins’ are outperforming the S&P 500 on a risk adjusted basis it makes sense to rebalance one’s portfolio with a Sin ETF. Hypothetically; 80/20 SPY/AdvisorShares Vice ETF or any weighting given an individuals risk preference .
Joy Schwabach
Sep 26 2020 at 8:40am
Regarding the Friedman’s final comment, quoted at the end of your piece: I don’t see any contradiction with public choice economics. He isn’t evaluating the efficacy of taxation. He’s just stating what should be obvious but might not be: that only our government has the right to tax us.
I don’t see how a public choice economist could argue that other entities also have the right to tax us. Would you want your neighbor or a foreign government gaining the power of the purse? Surely Friedman would stand by his original view here!
What’s fascinating to me is how open he was to change of views if the science was presented to him. John Mackey (founder of Whole Foods) wrote an interesting book on health a few years ago. He has a conversation with Dr. Friedman at the end, laying out the moral argument for veganism. And Friedman , who is in his 90s, agrees and says there is no moral argument on the other side and he will henceforth go vegan. If you want, I can get you the quote.
N. Joseph Potts
Sep 26 2020 at 10:50am
I’d like to see the quote. Something laid Friedman (all the way) low not long after the interview. Could it have been veganism?
Mackey, I presume, is vegan? He certainly sells meat.
David Henderson
Sep 26 2020 at 11:52am
You wrote:
I think he’s doing more than that. I think he’s saying that those issues are best left to the government. That’s why I noted that he leaves out the volunteer sector in a part of the article where that would have been a good point to make. (He doesn’t leave it out elsewhere in the article.)
James Whelan
Sep 26 2020 at 3:28pm
This issue with Friedman is that the obligation to shareholder to make a profit in the longer term and by providing a value to customer. You are not the shareholders slave your are their coach and guild to how to get to the profit. Company have no obligation to shareholders who are not invested in the long term. Many have killed their own company all in the name of the quarlty profit they feel obligated to give to the shareholds. The goal of some shareholders is to rape the company and leave its dead body in the ditch after they short them of sell off a pump from cutting quality before the company spirals to its doom. What wrong how and what manager are obligated to and who they are obligated first. Both shareholders and manager have the obligation to the customer becuase their benefit it where profit is born. Otherwise its shareholders rape. No one has an obligation to that.
T Boyle
Sep 28 2020 at 5:22pm
Many years ago I took a class in Law and Economics. The professor told us he was coming from a legal background but was irritated by the notion of shareholder maximization, and learned more about economics because he wanted to build a case for a broader corporate social responsibility – and how to quantify the optimum amount. He told us that, try as he might, he could not – and was ultimately forced to conclude that managers who use corporate funds for social purposes should be brought up on charges of embezzlement.
In defense of his rather strong conclusion he pointed out that when the CEO “does good” with the shareholders’ money, it is the CEO who reaps the rewards – the public acclaim, the thank-yous, the ability to experience first-hand the joy of the recipients. Those benefits – those perquisites – he said, properly belong to the shareholders. Worse, of course, the shareholders may have other, more pressing priorities of their own, such as feeding their families (or ensuring their families do not have to provide for them).
However, he accepted that there is marketing benefit in corporate social activism, and he set out to measure how much a company should spend on marketing benefits.
I recall that part of his analysis involved looking at the charitable spending of private vs public companies. The marketing benefit would apply to both, so if private companies spent proportionately as much as public companies, it would imply that the owners felt it was money well spent – although of course in this case the owners might also capture the personal benefits of recognition, thanks, etc. He found public companies spend more: management was capturing a (very expensive) benefit. (Of course, in this respect, managers of large companies behave very much like politicians.)
David Henderson
Sep 28 2020 at 6:34pm
Well said. Thank you.
My mother’s lesson to her 11-year-old son is affirmed. 🙂
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